Built to stick:
Boost retention, accelerate value, & uncover the hidden factors that hold your product back
A hands-on workshop for SaaS product teams
Products built with perceived value in mind sell better, retain more, and rise above the competition.
In today’s tight SaaS market, you can’t afford leaky retention metrics. To succeed, you’ve got to build a sticky product that delivers undeniable, sustainable value to your customers. And you’ve got to do it efficiently.
Many teams try to add features to boost their product’s value. But when it comes to retention, features are only a fraction of the equation.
Your customers' willingness to engage, stick around, and ultimately pay, depends on a web of factors that go beyond mere features. Taken together, these factors add up to the perceived value of your product. Missing out on the hidden layers of perceived value leaves your product vulnerable to competitors who get it right. Products built with perceived value in mind sell better, retain more, and rise above the competition.
But perceived value can seem elusive. It's multi-dimensional, and it changes over the course of customer journey.
That's where this workshop comes in. We’ll offer you the tools and insights to understand, evaluate, and elevate the perceived value of your product, setting the stage for enduring product-market fit.
You can’t change what you can’t see. So we build you a map.
Literally.
We believe you can’t change what you can’t see, so we’ve developed a toolkit to visualize the perceived value of your product and how it changes over time.
We’ll step you through the toolkit, then use your custom value map as the basis for pointed, hands-on discussions about your product’s strengths and drawbacks throughout your customers’ journey.
You’ll leave with insights for immediate action and a methodology you can apply going forward.
Our approach
A single, impactful day
Highly interactive, in-person sessions
2-10 participants
The experience
Perfect if you have:
A dedicated product team of 2-10 people with roles like:
Product management
Product design
Customer success
Product-focused founders
Product-focused engineers
An existing product with a small to mid-sized user base
Signs of emerging or potential product-market fit
Who it’s for
Introduce perceived value and explore why it matters
Practice thinking about the factors that contribute to it
Build your product’s value map, and use it to explore areas in your product where you might increase it
Learn an approach you can leverage in future product planning and development
What we’ll do
About Us
Melissa Hajj
PRODUCT & DESIGN ADVISOR
For over twenty years, I’ve been in the trenches of product development, from startups to big hitters like Apple and Instagram. My portfolio is diverse, ranging from crafting customer loyalty platforms for mom-and-pop shops to designing medical software for specialists. I even headed the product design team that catapulted Facebook past the billion-user mark.
The unifying thread in all this? Understanding perceived value. For years I didn’t have a word or a framework for this set of seemingly unrelated variables that could make or break a product. But it's the cornerstone for building products that not only gain traction but also sustain it. This workshop distills those key insights and puts them in the context of your own product, giving you a focused strategy to improve your product's retention and market fit.
Lara Meyer
RESEARCH CONSULTANT
From a young age I have been curious about why people behave the way they do and built my 18 year career as a research and insights professional helping global technology brands connect with their customers and find new opportunities for growth.
Working for TNS at the start of my career instilled in me hands on, best practice research skills and how to generate actionable insight. Later, working in house at Microsoft and Hive (a UK based smart home start-up) I learnt the importance of not just making sense of the data to see the insights, but making the most of it by engaging and empowering others across the business to take action.
Today I utilise this blend of experience to support start-ups and scale-ups who need grounded consumer insight to grow their business.
FAQs
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Face-to-face interactions drive the most meaningful discussions, so we’ve designed this workshop as a full day in-person session.
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We’re based in London, United Kingdom. Within London, we can come to you, or assist in booking a central London space. Travel outside of London or the UK is possible – contact us for details.
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To keep the conversation focused and impactful, we cap attendance at 10.
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Yes! This workshop was designed with B2B and enterprise SaaS products in mind.
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Let's discuss! Reach out and we can tailor the workshop to fit your stage and needs.