If you’re building a SaaS product, I’m your secret weapon.
Building great software isn’t easy. You have to earn the right to your customers’ love – not to mention their money. But you don’t have to do it alone.
With 20+ years’ experience building products — consumer, B2B, enterprise, you name it I’ve done it — I quickly and accurately diagnose product, process, and people issues, frame effective solutions, then help you implement them.
What I do
Got a product strategy that feels like the underwear gnomes wrote it?
I’ll help you connect customer value to business results, then get the alignment to execute on it.
Product not sticky enough?
I’ve got a workshop for that.
I’ve solved misalignment at every level – from CEO to intra-team incentives – and I’ll help you do it, too.
Team and stakeholders not aligned?
I’ve interviewed 100’s and scaled cross-functional teams, disciplines, and sites. I’ll help you identify your gaps and target cost-effective ways to fill them.
Not sure who to hire, or when?
Growth or performance issues on your team?
I’ve managed interns to senior directors. I’ll give you tools and practical advice to make the most of every team member.
Situation so nuts you’re not sure what it needs?
I see you. I’ll help you make sense of it, and won’t mind if you curse like a sailor in the process.
Why trust me?
I’ve helped build some of the most successful products in tech at Instagram, Facebook, & Apple, plus plenty you’ve never heard of.
My background is in design, but my focus is product. I measure success based on business results, not pixels.
My CV has the gory details, but TLDR…
I’ve led design teams that drove huge impact.
Grew Facebook to 1 billion users via improvements to registration, friending, & notifications
Launched Facebook Lite and grew it to millions of users
Re-platformed Facebook Ads Manager’s creative tools into one scalable surface, leading to $16m+ in revenue per day from customized ads
Redefined Instagram’s strategy for creators, and redesigned its camera
I’ve designed products for consumer, b2b, & enterprise.
Apple iBooks
Apple Final Cut Studio media management & video encoding
SMB customer loyalty software for outdated POS’s and shiny new android tablets
Labor & delivery software for busy nurses
Emergency room tracking boards
E-commerce shopping carts
I’ve driven results in big companies and tiny startups. Ask me about…
When we didn’t have enough chairs and used yoga balls instead at that customer loyalty startup (hilarious!)
When my paycheck bounced at that medical software consultancy (terrifying!)
When I pitched the merchant strategy for Facebook Shops to Zuck in a 100+ attendee Zoom call during lockdown (wild!)